All Posts in Category: Content Marketing
How to Close the Deal with Your Phone Calls and Proposals
In the last three weeks of webinars on travel content marketing writing, we’re looked at:
- How to Earn Big with Travel Content Marketing Writing – We talk about the different opportunities for travel content marketing writing–from blog posts to content strategy to choosing and editing photos for Instagram–what kind of pay you can expect (and the low-paying types of work you should always avoid), and where to start looking for these opportunities.
- How to Locate the People Who Need Your Travel Content Marketing Writing – We continue looking at where the big money in travel writing is hiding this week in part two of our series on travel content marketing writing: how to identify the people you can approach for this type of work, whether companies or tourism boards.
- How to Craft a Travel Content Marketing Pitch that Gets Attention – In the third portion of our coverage on travel content marketing writing, I break down the steps of putting together your own pitch to send cold to companies and tourism boards you think would benefit from your services, including powerful statistics on content marketing ROI to include and just how much information to give away to keep your prospect interested without setting them up to go execute your plan without you.
The Complete Compendium of Conferences for Travel Writers
I remember when I first made the investment to attend my first travel writing conference (and also my first small business/freelance conference–another milestone and a *very* different type of experience and ROI!).
Your first conference, when you don’t know anyone, is a blur and a rush and a throwback to junior high school if you head to a huge event.
How to Locate the People Who Need Your Travel Content Marketing Writing
Last week, we looking at how very many opportunities there are for travel content marketing writing. Truly.
There are so many different types of travel content marketing writing you can pursue, and there’s space in the market for you to specialize in any one of them and build a sustainable six-figure income with just a handful of steady clients:
- Email newsletters
- Blog posts
- Social media posts
- Case studies
- White papers
- Sales copy
- Product descriptions
- Sales sheets
- Event books
- Custom magazines
- Brochures
- and more
But the more pressing issue is where to find those clients, and, more importantly, how to make sure you’re don’t spend a ton of time researching a prospective client only to find they could never afford you.
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How to Earn Big with Travel Content Marketing
Aside from breaking into $1/word magazines (though those are honestly so much work they’re often not worth the time!) and setting up relationships with editors so they pitch me article ideas to write for them instead of visa versa, one of the most important ways I grew my income as a new travel writer was by setting up my own travel content marketing clients.
The Travel Magazine Database Went Looking for Writers: Here’s What it Found
We’re always on the lookout for talented people to add to our team here at Dream of Travel Writing (and we’re currently looking for an editor with WordPress experience and a 20-to-30-hour-a-week U.S.-based office manager, so reach out if you think you fit the bill!), and as a growing small business, there have naturally been growing pains in our hiring processes.
I’ve collected advice for years from friends who own other small businesses, from other writers and editors to web app company owners to digital agency heads. And one of the most frequent and resounding pieces of advice, frankly, feels a bit insulting.
They all agree that you have to relentlessly test people before you bring them on.
How to Get Yourself an Ongoing Travel Writing Gig This Week
Before we launch into how, exactly, to set yourself up with a steady stream of travel writing work, I want to look at some reasons why having a recurring travel writing job is so, so important. Especially for people who are either:
- just starting out as travel writers
- struggling to have a sustainable travel writing income even after many months or years at it (and with a healthy pile of clips to their names)
A Simple, Crazy Successful Way to Start Making $2k (Minimum) This Month as a Travel Writer
One aspect of the typical travel writer’s life is that not every bit of work is a web or magazine article (or something related to one).
I could give you dozens of examples of “every day” working travel writers’ additional income streams (the sample breakdowns of six-figure travel writing incomes are a good place to start), but let’s look at some huge folks who are basically the “giants” of travel writing:
- Don George
- Tim Leffel
- Jeff Greenwald