All Posts in Category: Marketing
There’s a very interesting job listing making the rounds right now that some of you may have seen.
It clearly appears to be posted in error (at least the overly honest part), but I can’t say that it surprises me.
A few years back, I went to one of the major writing conferences in the U.S.—more for writing books that journalism or blogging—and it included the opportunity to share a table with dozens of literary agents for three minutes each and directly pitch them your book in hopes that they would like it and offer to represent you and help you get a book deal.
You only got 90 seconds to present your case though. The rest of them time was for them to respond or ask questions.
In the last three weeks of webinars on travel content marketing writing, we’re looked at:
- How to Earn Big with Travel Content Marketing Writing – We talk about the different opportunities for travel content marketing writing–from blog posts to content strategy to choosing and editing photos for Instagram–what kind of pay you can expect (and the low-paying types of work you should always avoid), and where to start looking for these opportunities.
- How to Locate the People Who Need Your Travel Content Marketing Writing – We continue looking at where the big money in travel writing is hiding this week in part two of our series on travel content marketing writing: how to identify the people you can approach for this type of work, whether companies or tourism boards.
- How to Craft a Travel Content Marketing Pitch that Gets Attention – In the third portion of our coverage on travel content marketing writing, I break down the steps of putting together your own pitch to send cold to companies and tourism boards you think would benefit from your services, including powerful statistics on content marketing ROI to include and just how much information to give away to keep your prospect interested without setting them up to go execute your plan without you.
- results in assignments,
- results in assignments that I want to write, or, best of all
- results in assignments that I want to write that are achieved with minimal pitching effort
…is my pocket idea cheat sheet.
I don’t know about you, but I suck at taking online courses.
Invariably, I sign up for them, I’m very excited, and then I just don’t make time to log in.
Or I do, and then I’m disappointed because the course is (without advance notice) only available in video that you have to watch live on the site one at a time with no transcripts or slides or worksheets to do offline, and that simply doesn’t work with my sporadic nomadic email access.
Before we can do the very important and difficult work of planning the steps you need to take to reach your big, beautiful, well-paid travel writing goals next year, we need to know where you are now and how you got there.
“Who’s going to hire a freelance travel writer with no experience besides her own personal travels? You have to do something and be known for something so incredibly specific that when people really need exactly that skill, they come to you.”
But what new freelance travel writers respond with, very validly, is:
“Okay, but who is going to hire me for that incredible specific thing right now? I need enough clients to earn an income now, not just later when I become famous for my super specific niche.”
Writers fear that if they send a stellar pitch to the wrong editor it will get deleted, simply because of irrelevance, before they even get their chance to shine and sell their idea and their writing abilities.
I know this sounds crazy, but you really can get your travel writing career officially up and running in one hour (which I’ll show you soon!).
Have you tried before? I can feel the head shakes and sighs.
But what makes this process take longer than an hour is not the time required to announce to the world that you are a travel writer, via various forms of social media and your own shiny new website: it’s the decision making. Read More
It is an unfortunate paradox for travel writers. On the one hand, we have a job so “cool” that it often seems like everyone wants to do it. But at the same time, a lot of people—often even the same people that say they would love to be travel writers—act like this profession is not really a job…it’s a hobby.