All Posts in Category: Business Skills
Our Last Holiday Special Offer…An Opportunity to Be the First to Access Our Newest Way to View All Our Resources: Webinars, the Travel Magazine Database, and Our Q&A Library for Coaching Students
Today’s holiday trivia: While king’s cake or Gateau des Rois has becoming associated with North and South American Mardi Gras festivities, it was originally consumed on Twelfth Night, the last day of the 12 days of Christmas. Each cake, or pudding in the case of Britain, had a bean or charm baked in. Whoever found it–assuming they didn’t choke on it–was said to be blessed with good luck for the year ahead.
We’ve let you know for months this was coming, and now it’s finally here!
If your circumstances–time-wise, financial, or just not being ready quite yet to pull the trigger and dive headlong into travel writing–make it so that our coaching programs aren’t the best option for you right now, but you follow our webinars and new magazines in the Travel Magazine Database, we’ve got something that might be just what you need for where you are right now.
For Today’s Holiday Special, We’ve Put Together a Package of One-of-One Support to Completely Transform You as a Travel Writer in an Incredible One-Time Special
Today’s holiday trivia: It seems like we’ve totally missed the mark on Christmas by running our 12-day special a week late this year, but today is actually the official Christmas Day in more thank 15 countries, including Greece, Egypt, Russia, Ethiopia, Greece, and Bulgaria. These countries follow the Ancient Roman Julian calendar rather than the Gregorian calendar. Russian Christmas is marked with a 12-course dinner centered on fish in honor of the 12 apostles, while Greeks use a sprig of basil rather than the European and American fir tree.
People often ask me which of our retreats is my favorite.
They’re all so different–from the people to the programs–that I say it’s like the favorite child dilemma.
But since our first week-long Freelance Travel Writing Bootcamp, I have to say, there is a certain child that I favor. Having the opportunity to spend a week together digging in and making deep progress throughout the week felt special on its own, but the last 24 hours of the retreat were what sealed it for me.
Today’s holiday trivia: An important British holiday tradition has been the day when a lord’s subjects would come wassailing. Today, we think of wassailing as singing carols and spreading good cheer, particularly when doing so door to door, but this tradition initially was intended to replace begging and offer peasants a specific opportunity to receive food and drink—especially figgy puddings—from the wealthy. The food-gifting aspect continues today, often in unusual forms, such as the London’s Drury Lane Theatre’s tradition since 1795 of proving cake and punch for the resident theater company each January 6.
If you are new to travel writing, there is no doubt one thing that seems the golden goal for marking your successful entry into this work: scoring a spot on a free trip for travel writers.
I’ve seen this as a goal for many folks who joining us for our 5-week annual review and 2018 planning process this winter.
And if this is one of your goals this year, I’ve got great news for you:
Setting up free trips as a travel writer is dead simple.
Today’s holiday trivia: In many European countries, the celebration of Christmas on December 25 pales in comparison with January 6’s Feast of the Epiphany–also know as the visit of the three wise men or magi. Presents for children arrive on the eve of the Epiphany rather than Christmas Eve, though they are not delivered by a jolly man. In Italy, gifts are ferried about by La Befana, a witch with a long nose and speedy broomstick who leaves garlic and onions, in addition to the usual coal, for bad children or parents who haven’t left her a glass of wine.
There are so, so many opportunities out there for travel content marketing.
How many hotels can you think of off the top or your head? How many destinations around the world? How many cities where visitors take tours during their stay?
In just the tour and activities market alone, in just the U.S., there are 68,000 companies valued at 20 billion. That’s not even the size of fish you’re probably going after. There are many, many more that are smaller and don’t have in-house staff devoted to their content marketing.
It sounds totally counter-intuitive, but we have spent a lot of the past four weeks in our five-week series on reviewing your past year and setting the course for the year ahead talking about why goals don’t work.
I wholeheartedly believe that goals can be a real impediment to moving your travel writing career forward.
Before I reached a point where I had clients I enjoyed working with, enough work (at at least $100/hour) that I didn’t need to do any marketing, and complete control over my schedule, I had a lot of goals for my freelance lifestyle and my writing.
And a lot of the folks that come to me for freelance business coaching have very strongly held goals as well.
In fact, I think it’s one of the things that separates the dreamers from the doers in many ways.
I mean that very literally.
It’s not that it’s difficult to succeed at (contrary to popular belief–it’s dead simple to make a good living at if you follow the right steps). The problem is that it’s very easy to be tricked about the profession part of the equation.
In addition to working through our annual review series with all of our readers, I’m currently working with a new batch of coaching program members, and the beginning of that process inevitably begins the same way: intensely dissecting how they spend their “work” time.
I’ve been so delighted to hear by email and in the chat rooms of our webinars from many of you how our annual review webinars are making you see where and how you can improve your business in the year ahead.
If you haven’t yet joined the series, here’s what we’ve covered so far:
- What is Standing Between You and Your Travel Writing Goals: As the beginning of our series on working through a comprehensive inventory of your business, where it’s going wrong, and a clear tactical plan that fits with your life to move you through the next year, we devoted a full hour to discussing the most common issues that keep travel writers spinning their weeks and how we will chart a course through them in the coming weeks.
- How to Clearly Catalogue the Work and Opportunities You Have Now to See When Your Need to Go: We dove head first into an honest look at exactly what each of you has in your income, relationship, and opportunity inventory as we continue our series on annual reviews as a travel writer. We not only walked through exactly what data on your business to collect for your review, but also how to draw conclusions from it as to what you need to do differently or more of in the year ahead. *BONUS* This work will also give you a huge leg up on your taxes, in addition to positioning you to be just the helper your favorite editors need this time of year.
And, yes, cold pitching absolutely does work, when done right.
But not like this:
We’ve looked a lot on our blog in the past week about what can happen when you don’t tune into exactly what is going on with your business.
But I know general freelance advice can seem so abstract.
That’s why I like to put specific numbers on things.
When I start working with new one-on-one coaching clients, the first thing they do is complete a detailed form about their income goals, satisfaction and income level with current clients, and how they are spending their time and one what.
And I’ve noticed a very disturbing trend around the number two.
It’s the descendent of Marmite, if that rings more bells.
Both are classed by most people as disgusting, but something you need to try at least once when visiting Australia (Vegemite) or the U.K. (Marmite) for the first time.
But aside from being a seriously acquired taste (or mouth-puckering, depending who you ask), most visitors don’t really know what they’re putting in their mouth–or why it’s the perfect example of the gap between successul and struggling businesses.