All Posts Tagged: income
Applications for Our New TravelContentCon At-Home Program Now Open
There are so, so many opportunities out there for travel content marketing.
How many hotels can you think of off the top or your head? How many destinations around the world? How many cities where visitors take tours during their stay?
In just the tour and activities market alone, in just the U.S., there are 68,000 companies valued at 20 billion. That’s not even the size of fish you’re probably going after. There are many, many more that are smaller and don’t have in-house staff devoted to their content marketing.
Every year when I attend the ITB Berlin travel trade show, more than 10,000 destinations, hotels, travel tech companies, and tour operators cram, often sharing several to a table, into a space the size of 30 football fields and pay anywhere from $4,575 to $38,200 to be there for just 2 days in front of around 160,000 German consumers and trade visitors (i.e. less than the monthly visitors of the vast majority of these organization’s websites every month).
Tourism boards in cities as small as Ontario, California (population 173,212), and Columbia, Missouri (population 120,612) are spending $1.9 million and $1.2 million, respectively, per year on tourism marketing and promotion. Destinations like Florida (population 20.61 million) and Philadelphia (population 1.6 million) spend more like $76 and $19.5 million respectively.
How to Close the Deal with Your Phone Calls and Proposals
In the last three weeks of webinars on travel content marketing writing, we’re looked at:
- How to Earn Big with Travel Content Marketing Writing – We talk about the different opportunities for travel content marketing writing–from blog posts to content strategy to choosing and editing photos for Instagram–what kind of pay you can expect (and the low-paying types of work you should always avoid), and where to start looking for these opportunities.
- How to Locate the People Who Need Your Travel Content Marketing Writing – We continue looking at where the big money in travel writing is hiding this week in part two of our series on travel content marketing writing: how to identify the people you can approach for this type of work, whether companies or tourism boards.
- How to Craft a Travel Content Marketing Pitch that Gets Attention – In the third portion of our coverage on travel content marketing writing, I break down the steps of putting together your own pitch to send cold to companies and tourism boards you think would benefit from your services, including powerful statistics on content marketing ROI to include and just how much information to give away to keep your prospect interested without setting them up to go execute your plan without you.
How to Earn Big with Travel Content Marketing
Aside from breaking into $1/word magazines (though those are honestly so much work they’re often not worth the time!) and setting up relationships with editors so they pitch me article ideas to write for them instead of visa versa, one of the most important ways I grew my income as a new travel writer was by setting up my own travel content marketing clients.
Annual Freelance Travel Writing Review Part 1: Getting Real About Facts and Figures
Before we can do the very important and difficult work of planning the steps you need to take to reach your big, beautiful, well-paid travel writing goals next year, we need to know where you are now and how you got there.
Tour the Travel Magazine Database
For our official launch of the Travel Magazine Database, we’ve created a tour video to walk visitors through the site.
Check it out:
Our Crazy Travel Magazine Database Money-Back Guarantee
If you’ve ever looked at an online marketing product, you’ve no doubt noticed the miles-long sales, pages, deluge of testimonials guilting you with their smiling faces, and big arrows point you toward the massive “BUY NOW” button.
But what I’ve always been curious about is the money-back guarantee.
Pitch This, Not That: *Much* Better-Paying Replacements for the Usual “First Clip” Travel Writing Outlets
As one of the first assignments of its travel writing program (more on that here), Matador has long had students scour the web to find places that pay for travel writing and then share them online.
For each website or magazine, students list the editor’s name, how to get in touch, and the submission guidelines for the publication.
Do You Diversify Your Travel Writing Client Portfolio Like a Wall Street Bada$$?
A couple years back, at a special workshop before a large travel writing conference, a relatively well-known travel blogger made a surprising confession that really struck me.
She said she doesn’t think of herself as a “real” writer.
What You Need to Know About Freelance Travel Writing Contracts
If you’ve already been in this game for a while, feel free to skip this post. I am not a lawyer (though that was my original career plan back in the day!), just a concerned citizen, so if you are already commanding the rates you deserve and negotiating for contract terms that work in your favor, jump ahead.
The Gift that Keeps Giving: How to Break One Trip into Unlimited Travel Articles
Writers love to talk about “finding a good home” for a story. As if the story, or the idea that pre-dates it, is a child you are putting up for adoption, and you’ll only let go of it if you know its new mother and father will take better care of it than you ever could.