All Posts in Category: Press Trips
Setting Up Sponsored Trips 101
“We call this the travel section, not the don’t travel section.”
– A real editor’s response to a story filed about a press trip that didn’t showcase the highlights of a destination as intended shared at the recent TBEX conference
The Gift that Keeps Giving: How to Break One Trip into Unlimited Travel Articles
Writers love to talk about “finding a good home” for a story. As if the story, or the idea that pre-dates it, is a child you are putting up for adoption, and you’ll only let go of it if you know its new mother and father will take better care of it than you ever could.