All Posts in Category: Running Your Writing Business
How to Build Serious Business Partnerships at Travel Conferences
I’m so excited to share this with you.
Since I heard it, I have woven it into every workshop I’ve done and conference talk I’ve given.
How to Get a Spot on a Group Fam or Press Trip
“Journalists with confirmed assignments are invited to a Montreal weekend media trip this July 1 supported by the Marriott Chateau Champlain and partners, including Media Kitty!
In 2017, Montréal will turn 375 years old. The city’s major milestone year offers everyone a one-of-a-kind opportunity to celebrate its wealth of history and culture as well as its rich heritage, its people, its iconic places and its neighbourhoods. This will be the trip theme.
A complete agenda is being built. Early expressions of interest appreciated. Given the volume of expected replies, we will be back to those short-listed. Merci!”
Pricing, Negotiating and Contracts (for Travel Content Marketing and Magazine Writing)
I am so pleased to share that a lot of the folks that have been following the travel content marketing webinars are already getting responses to their pitches, setting up calls, and sending proposals:
“I just wanted to let you know that I have a phone call set up later this week with a tour company in Tokyo who have approached me about writing for their company blog. Thanks to your webinars over the last month, I feel like I have so much more knowledge going into the call. So I just wanted to say thank you for all your advice! Fingers crossed it all works out!”
“Listening to your webinars it has encouraged me to seek out social marketing jobs. I have landed 1, have a conference call with another and emails into 6 others.”
How to Locate the People Who Need Your Travel Content Marketing Writing
Last week, we looking at how very many opportunities there are for travel content marketing writing. Truly.
There are so many different types of travel content marketing writing you can pursue, and there’s space in the market for you to specialize in any one of them and build a sustainable six-figure income with just a handful of steady clients:
- Email newsletters
- Blog posts
- Social media posts
- Case studies
- White papers
- Sales copy
- Product descriptions
- Sales sheets
- Event books
- Custom magazines
- Brochures
- and more
But the more pressing issue is where to find those clients, and, more importantly, how to make sure you’re don’t spend a ton of time researching a prospective client only to find they could never afford you.
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How to Earn Big with Travel Content Marketing
Aside from breaking into $1/word magazines (though those are honestly so much work they’re often not worth the time!) and setting up relationships with editors so they pitch me article ideas to write for them instead of visa versa, one of the most important ways I grew my income as a new travel writer was by setting up my own travel content marketing clients.
Annual Freelance Travel Writing Review Part 1: Getting Real About Facts and Figures
Before we can do the very important and difficult work of planning the steps you need to take to reach your big, beautiful, well-paid travel writing goals next year, we need to know where you are now and how you got there.
What Travel Writers Need for the Holidays
My dad and best friend have both gotten me books as my Christmas present for years. From my best friend, it’s always her latest fiction love. From my dad, you never know.
The Average Day in the Life of a Travel Writer
During a lovely interview for the Great Escape Publishing podcast (I’ll share it with you as soon as it’s out), the host asked me one of the most difficult questions for travel writers:
What is your average day like?
What You Need to Know About Freelance Travel Writing Contracts
If you’ve already been in this game for a while, feel free to skip this post. I am not a lawyer (though that was my original career plan back in the day!), just a concerned citizen, so if you are already commanding the rates you deserve and negotiating for contract terms that work in your favor, jump ahead.
The Only Thing that Matters in Travel Writing Is Your Hourly Rate
At one point in my career when I was in desperate need of work, a writer and writing coach that I greatly admire made a case for writing for trade magazines that completely changed my career:
I’ve earned anywhere from $.10 per word writing for trade magazines at the beginning of my career up to $2.50 per word penning articles for national consumer magazines like Health. What’s important, though, isn’t the per-word rate—it’s your hourly rate, and I usually earn $250 per hour at this kind of work even at magazines that pay just $.50/word.