Whatever the business occasion, I am all about looking at outside of the box ways to rock it.
- Travel media conference? Get an AirBnB and host a dinner party the day after the conference wraps where people can keep talking to their favorite new people—or finally meet the ones they didn’t get a chance to talk to.
- Trade show rife with tour companies hawking their wares to travel agents? Scout their storytelling, website and other marketing channels and pitch them on how they can improve it to close more deals by next year’s conference even for a fraction of the cost of being an exhibitor.
- Press trip? Chat with, sincerely thank, get business cards from and follow up with the owners of each business exhibited on the trip rather than just snapping photos, eating their food and trusting (or not caring if?) the CVB takes care of those things.