A lot of the prevailing advice to the soon-to-be-self-employed is to pick a niche and brand yourself heavily in that area. Proponents say,

“Who’s going to hire a freelance travel writer with no experience besides her own personal travels? You have to do something and be known for something so incredibly specific that when people really need exactly that skill, they come to you.”

But what new freelance travel writers respond with, very validly, is:

“Okay, but who is going to hire me for that incredible specific thing right now? I need enough clients to earn an income now, not just later when I become famous for my super specific niche.”

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